Saying that I am new to blogging and tweeting would be a lie. I have been tweeting for a few years know, mainly as just a casual tweeter. I like to tweet mainly because of the content that I happen to come across on twitter. I am not one to care if it is relevant content or not, but I do have some friends that manage twitter accounts on corporate levels that live in Pittsburgh so it is interesting to see the content they are generating for the company that they work for. As far as blogging, I do use tumblr here and there and I can say that some of the content on there is well not really really appropriate for the professional world and I cannot even remember ever sharing anything off of there for that reason. I really do not post any original content on their and mainly just like re-blogging memes, homes, and #trendy things.
Some things to keep in mind when tweeting to best optimize your tweets:
- Keep them short ( you don’t have to use the whole 140 allotted characters)
- Use visuals in your tweets
- Incorporate relevant hashtags
- Ask questions and run polls
- Curat and connect with retweets and replies (Business.Twitter.com).
Employing all 5 of these steps when sharing content and even listings opens up a bigger gateway to fellow tweeters, consumers, and other individuals that are seeking content.
The real estate industry does practice some of these in addition to adding there own spin on things. Real estate professionals can utilize twitter to generate leads and drive traffic back to their websites. With the help of geo-targeting agents are able to reach thousands of potential buyers in their area and twitters targeting features allow for targeting bases on location and interest (29doors.com, 2015). For agents in bigger cities, I do not doubt in the least that this is very effective. Since I live about 2 hours outside of Pittsburgh, I have found this not be an effective way to utilize Twitter. The median age is much higher and the percentage of people using twitter let alone that even know what twitter is is skewed much lower. Search have began to index public tweets into their database meaning that quality tweets can help to boost your search engine ranking (29doors.com, 2015).
SEO, or Search Engine Optimization is one of those things that goes hand it hand with blogging and tweeting. Blogs are a really great way for business to generate organic traffic and supply information that people are actively weekly (Ling, 2014).
8 ways that you are able to overall improve your business’s blog traffic organically on various search engine results pages are:
- Post quality content rather than a lot of content that is non-relevant and enticing.
- Keep the 80/20 rule in mind.
- 80% of content should be there to help and ultimately educate the reader.
- 20% of content should be helping to promote the brand or business.
- Make sure you are still posting and/or blogging frequently.
- Recent, relevant content will attract more readers.
- Be careful not to over oversaturate your blog/website.
- Use keywords that you know you want your business to rank for in search results.
- Use keywords relative your product or service.
- Keep URL’s short, simple and to the point.
- If there are multiple keywords, use a hyphen in your domain name.
- Tag your meta-tags accordingly.
- These are helpful in generating user-click through rates rather than search engine rankings.
- Make sure they are interesting and unique.
- Be sure to make sure you are recognizable.
- Google+ has a variety of tools that are useful that can help you connect with readers and people who are searching for content that you are posting or blogging about.
- Have your social media accounts linked to your blog/website.
- Utilize social media to aid in your content being shared and re-shared over different social media channels that you know your specific audience is using.
- Be responsible for social sharing.
- Inbound and outbound linking can help you content be shared across the web (Ling, 2014).
There are just a few ways to help you understand and put in perspective how a social media platform like twitter and the optimization of a blog can help generate organic traffic to help your business or you personally as a real estate professional. This information can help everyone and then can you it to make it their own with some fine-tuning because everyones needs are different.
Create your Twitter content strategy. Business.twitter.com. N.d. Retrieved July 17, 2016 from https://business.twitter.com/en/basics/what-to-tweet.html.
How Real Estate Agents use Twitter to Generate Leads. 29doors.com. 2015. Retrieved July 17, 2016 from http://www.29doors.com/real-estate-agents-use-twitter-generate-leads/.
Ling, Stephanie. SEO Starter Guide: 10 Blogging Best Practices. Poweredbysearch.com 2014. Retrieved July 18th from http://www.poweredbysearch.com/blog/seo-starter-guide-10-blogging-best-practices/.